Boticca implements Elasticera implements Elasticera's Image Transformation Service

Boticca the online boutique for unique jewellery and fashion accessories by top emerging designers from around the world chose the Elasticera Image Transformation Service to replace their Amazon CloudFront / S3 solution image solution.

"We chose Elasticera because our website is very image heavy. Our existing Amazon CloudFront / S3 solution was experiencing intermittent performance issues. Elasticera improved the reliability and performance of our image delivery and reduced our page load times through better compression of images."

"The team behind Elasticera has been outstanding in providing insights as well as support around the clock to help us improve the performance of the site. It's been a pleasure working with them."

Avid Larizadeh - COO - Boticca

About is the largest jewelry and accessories marketplace in the world, with more than 300 independent designers and emerging brands from over 40 countries and close to 9,000 pieces available to buy, creating a unique experience of international discovery and connecting fashion-forward customers directly with design talent from all over the world. Designers and brands are handpicked by the globetrotting Boticca 'Stylehunters', who curate and edit the marketplace to illustrate the culture, stories and inspiration behind each of the collections on the site. A-list celebrities all over the world have been spotted wearing beautiful pieces by Boticca designers: from Hollywood stars Cameron Diaz, Julia Roberts and Emma Stone, to cool New Yorkers like Leighton Meester and Olivia Palermo, to Pippa and Kate Middleton, Kate Moss and Florence Welch in London.

About Elasticera

Elasticera is a leading hosted dynamic imaging solution. With approximately 50% of website content being image related, Elasticera can help increase visitors and optimise the customer experience across multiple channels for both local and international customers.